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"This is Not Journalism; It is Marketing": Prof. Jeff McCall '76 on Lottery Coverage

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"The sensationalized coverage of the record Powerball jackpot demonstrated again how superficial the broadcast news agenda has become," writes Jeffrey McCall, professor of communication at DePauw University, in an Indianapolis Star op-ed. "The hyped-up coverage wasn’t so much news as it was shameless promotion for a government-sponsored tax that disproportionately takes money from lower-income Americans."


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