The new president of CNN, Jeff Zucker, "takes the reins of a previously prestigious channel that has become largely irrelevant in the journalism industry," writes Jeffrey M. McCall, professor of communication at DePauw University, in a newspaper op-ed. "To succeed, Zucker will have to take the bold approach as in 1980 when CNN founder Ted Turner proclaimed, 'I am going to do news like the world has never seen before.' Turner was not a guy who tweaked and finessed. Zucker shouldn't be either."
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