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Evolving Landscape Will Force Cable TV Industry to Change: Prof. Jeff McCall '76

"Cable's financial model will undoubtedly have to change," Jeffrey M. McCall, professor of communication at DePauw University, tells CNBC.com. The professor is one of several analysts quoted in a story that examines how "television content is showing up on non-TV screens like never before, and people are willing to pay for it. Whatever will become of cable?," writes Matt Twomey.

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