June 22, 2011, Greencastle, Ind. — Janice M. Hay,a 1991 graduate of DePauw University, has been promoted to the position of vice president for marketing at the Philadelphia Orchestra Association. Hay had served as senior director of marketing for the Association since August 2010, following a 15-year marketing career with the Atlanta Symphony Orchestra.
In her new position, Hay will be accountable for achieving institutional goals for annual ticket revenue through the creation and direction of subscription and single ticket marketing strategies and plans for all Philadelphia series concerts. Additionally, she will oversee the marketing staff -- including campaign timelines, advertising, and sales tracking.
"I am proud to be a part of (this) management team as The Philadelphia Orchestra
takes the next steps to securing its future," says Hay. "I am dedicated to exploring creative and meaningful ways in which we can connect with our 
audiences as well as identifying areas of potential growth within the market."
The Philadelphia Orchestra is among the world’s leading orchestras. Renowned for its artistic excellence since its founding in 1900, the Orchestra has excited audiences with thousands of concerts in Philadelphia and around the world.
While at DePauw, Hay was a violinist in the DePauw Symphony Orchestra. As a member of the ensemble, she assisted with business aspects of the Orchestra’s budget, planning an ensemble tour, and writing content for a letter to the American Society of Composers, Authors and Publishers when the Orchestra won the ASCAP Award for Adventuresome Programming.
Learn more about the appointment here.
Founded in 1884, the DePauw School of Music is one of the oldest in the nation and has an established tradition of educating leaders in virtually every facet of music -- including performers, educators, composers and administrators. Vist the School of Music online.